NAIROBI, Kenya – 24th October  2024: Samsung Electronics East Africa has today the launch of Galaxy S24 FE, the latest addition to the Galaxy AI ecosystem that delivers premium mobile experiences to more users at an attainable price.

Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

Powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist features, Galaxy S24 FE showcases an enhanced camera setup that empowers users to be more. It’s the perfect device for gaming on the go with a 6.7-inch Dynamic AMOLED 2X display, a long-lasting 4,700mAh battery, and a powerful Exynos 2400 series chipset.  Galaxy S24 FE offers premium Galaxy AI tools and ecosystem connectivity to enhance communication, productivity and creativity, at an attainable price, all housed in an iconic design and protected by robust Samsung Knox security.

“We aim for everyone to enjoy all the benefits of our latest mobile innovations with a more accessible price range,” said Evelyn Munene the Head of Product and Marketing at Samsung East Africa. “Galaxy AI gives access to diverse new experiences for users, helping them communicate, and be more creative and productive. Galaxy S24 FE makes the powerful performance and premium Galaxy AI capabilities of the S24 series available to even more people.

Galaxy S24 FE makes it easy for anyone to take stunning photos and videos. Its premium camera setup features a 50MP wide lens and 8MP telephoto lens with 3X optical zoom, both supported by optical image stabilization (OIS), plus a 12MP ultra-wide lens and a 10MP selfie camera.

The camera system’s capabilities are further elevated by Samsung’s dynamic ProVisual Engine, an AI-driven camera engine that takes visual quality to incredible heights. Making it’s debut in the FE series, ProVisual Engine features vastly improved technology that leverages advanced AI algorithms to deliver breathtaking detail and remarkably subtle textures:

• Nightography with AI image signal processing (ISP) to improve low light performance, enabling beautiful night portraits
• Works with the 50MP Adaptive Pixel Sensor of wide camera, to enable optical-quality performance at zoom levels from 2x in addition to the optical 3x zoom. AI zoom also provides the enhanced image quality to distances between digital zoom lengths.
• Object-Aware Engine to recognize scenes and optimize colors in Super High Dynamic Range (HDR), ensuring vibrant and lifelike photos and videos

When it is time to edit, Photo Assist features breathe life into ideas. Since its introduction with the Galaxy S24 series devices, Galaxy AI has become invaluable for editing images and expressing creativity:  

• Generative Edit[i] reassembles the world through object moving and removal capabilities, allowing more creative freedom
• Portrait Studio[ii] reimagines selfies as cartoons, comics, watercolor paintings, or sketches to add flair to online profiles
• Edit Suggestions[iii] quickly remove pesky flaws, such as reflections, with the press of a button
• Instant Slow-mo[iv] immortalizes every second of life’s important moments in a snap

Game On with Powerful Performance

[i] Generative Edit requires a network connection and Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[ii] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[iii] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[iv] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

The powerful Exynos 2400 series chipset enables an uncompromised gaming experience compatible with cutting-edge features such as Ray Tracing. In the world where every bit of speed and efficiency counts, Galaxy S24 FE utilizes several key features to stay ahead of the competition:

• An 1.1x larger vapor chamber[i] improves cooling to maintain peak performance for longer durations.
• The bigger 4,700mAh battery[ii] allows for long, worry-free gaming sessions.
• A 6.7-inch adaptive Dynamic AMOLED 2X display – the largest display ever used in the FE series – with a up to 120Hz refresh rate provides a smooth and stunning viewing expereince.
• Vision Booster optimizes color and contrast to game even in sunlight.

Seamless Galaxy AI Experiences

Galaxy S24 FE incorporates the same advanced AI experience as the Galaxy S24 series. Designed to enhance work, simplify communication, and increase connectivity, Galaxy AI on the S24 FE offers tools that unlock new possibilities:

[i] Compared Galaxy S24 FE to Galaxy S23 FE.

[ii] Compared Galaxy S24 FE to Galaxy S23 FE (4,500mAh).

• Circle to Search with Google[i]satisfies curiosity with unprecedented ease
• Interpreter[ii]instantly translates in-person conversations, even when offline
• Live Translate[iii]breaks down communication barriers on phone calls
• Chat Assist easily adjusts tone, grammar, and vocabulary in messages
• Note Assist[iv] streamlines the note-taking process and automates formatting and translation
• Transcript Assist[v] promptly translates audio recordings
• Browsing Assist[vi] on Samsung Internetcreates summaries or translates entire webpages

[i] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[ii] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[iii] Live Translate feature for Call Assist does not need a network connection. Calls need a network connection to activate Live Translate. Samsung Account login required. Live Translate is only available on pre-installed Samsung Phone apps and some third-party apps. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

[iv] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[v] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[vi] Only available within Samsung Internet application.

Connecting and Securing the Samsung Galaxy Ecosystem

Every Galaxy AI-enhanced experience becomes even more useful when the Galaxy S24 FE is connected to Samsung’s expansive mobile ecosystem. It seamlessly transfers files, quickly sets up extended displays, and effortlessly executes complex creative ideas through intuitive inputs. In this hyper-connected Samsung Galaxy ecosystem, Galaxy S24 FE enables experiences that increase productivity, creativity, and efficiency.

Building on the innovative legacy of the S series, this premium experience is fortified with strong security. Samsung Knox, Galaxy’s defense-grade, multi-layer security platform, safeguards critical information with end-to-end secure hardware, real-time threat detection, and collaborative protection.

Galaxy S24 FE is designed to do more with less when it comes to the planet’s resources — continuing the S24 series tradition. It features a wide variety of recycled materials, including recycled plastics, aluminum, glass, and rare earth elements in both internal and external components.[i] It also features seven generations of OS upgrades and seven years of security updates,[ii] and comes in a packaging box made from 100% recycled paper material.[iii].

The Galaxy S24 FE will be available at all authorized Samsung retailers  from 24th October 2024 with a reccoemned retail price of 91,000 Kenya Shillings. Samsung Electronics East Africa in partnership with authorized dealers will be having a limited time launch offer where customers can buy the new Galaxy S24 FE and the Galaxy Buds3 at  101,000 Shillings. The limited time offer is valid until 31st October 2024.

[i] For more information about the recycled materials in Galaxy S24 FE, please review the product environmental reports located on the Samsung Sustainability website.

[ii] Galaxy S24 FE will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.

[iii] 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad, and DLC Band