tappi is a software company focused on providing tools to small and medium-sized enterprises (SMEs) across Africa to help them establish a digital presence and optimize their business operations. By utilizing advanced technology, tappi aims to support SMEs in generating sales, building online reputations, and enhancing customer experiences.
Ravi Soni, the Chief Commercial Officer (CCO) at tappi, has been involved in the IT sector since 2005. He transitioned from providing hardware, software, and solutions to leading tappi’s growth. The company has established partnerships with major telecommunications companies, banks, and other financial institutions to support businesses in Nigeria, Kenya, and Côte d’Ivoire. To date, over 77,000 businesses in Nigeria and 6,000 businesses in Kenya have benefited from tappi’s services. The company aims to expand its reach across the continent, assisting businesses at various stages of growth.
tappi’s core offerings include AI-powered tools that help businesses create a professional online presence. The platform allows business owners to set up websites in minutes, even without technical experience. tappi’s AI-driven system also helps businesses generate advertisements, optimize search engine visibility (SEO), and manage customer reviews. These features are designed to enhance the discoverability of businesses and assist them in staying competitive in a fast-evolving digital landscape.
One notable feature of tappi is its reputation management system, which helps businesses manage customer reviews. Positive feedback is shared publicly, while negative reviews are sent to the business for resolution. This approach aims to help businesses maintain a positive online image and improve customer relationships.
tappi’s mission also extends to promoting the digital transformation of businesses in regions where access to such technologies may be limited. By offering simple, affordable, and accessible solutions, tappi seeks to address common concerns such as taxes, data security, and lack of technical knowledge that may hinder businesses from adopting digital tools.
The company’s platform includes analytics that offer insights into customer behavior and payment patterns, which businesses can use to refine their marketing strategies and improve their services. These insights are particularly useful in regions where access to such tools has historically been limited.
Strategic partnerships with organizations like MTN and Safaricom have supported tappi’s expansion and provided affordable services to businesses across Africa. These collaborations help build a network of business owners, investors, and partners working towards sustainable economic development.
Whether for small businesses, large enterprises, or individuals selling products from home, tappi’s platform is designed to accommodate a range of needs. The service enables businesses to develop a digital presence, manage marketing efforts, and drive sales across various sectors.
As tappi continues to expand its offerings, it provides resources and tools to entrepreneurs seeking to grow their businesses. The company’s tools aim to support businesses in achieving their goals by providing access to data and technology solutions that enhance their operations.
To get started with tappi, download the app from the Google Play Store or visit https://tappi.app/.