LG Electronics (LG) has today launched a comprehensive after-sales service campaign dubbed ‘LG Premium Service’, which offers free installation and live demonstration services to customers who purchase select premium products.

The initiative covers a range of product categories, including bottom and top freezers (400L and above), InstaView refrigerators, side-by-side refrigerators, all types of washing machines, dishwashers, OLED/QNED/NanoCell TVs, and UHD TVs (65 inches and above).

The initiative will provide customers with peace of mind by simplifying the purchasing process and optimizing product usage through expert demonstrations. By delivering a hands-on experience, the campaign will highlight the unique features of LG products, such as the ThinQ function, helping customers maximize the value of their purchases. After-sales services will be available within 30km from the Nairobi central business district.

LG Electronics Managing Director for East Africa (EA), Dongwon Lee, said:

“As a leading brand of consumer electronics, we are out to give our customers all the support they need to fully enjoy our products. We have some of the best support teams within our partner outlets, who will be able to guide our customers on how to use equipment without voiding warranties. We also have qualified technicians who are professionally trained to install LG products and equipment, allowing our customers the peace of mind to enjoy their purchases.”

The company has been on a drive to introduce cutting edge technology products in the East African landscape backed by the growing demand for the firm’s products across the region.