A celebration of the incomparable energy, enthusiasm, and diehard support that defines Kenya’s football culture will debut on The Premier League’s YouTube page.

Nairobi, Kenya, 05th March 2025 – Kenya’s electrifying football culture has been captured like never before in a new short film released by The Premier League that showcases the passion and unique traditions thousands of supporters hold dear across the country.

Filmed earlier this month, the production features various Premier League fan clubs and culminates at Nairobi’s biggest football event, the Guinness Matchday. Here the Premier League crew caught up with fans who turned up for a big-screen Premier League experience and to turn on the Kenyan supporter spirit.

“It was remarkable to see how passionate Kenya’s football fans are and to witness their incredible enthusiasm for the game. We hope we captured just a little of this emotion, to share it with the world and illustrate how the Premier League has the power to unite people globally,” said Will Brass, Chief Commercial Officer, Premier League.

Speaking on the film debut, Guinness Marketing Manager, Henrietta Reed “The Premier League evokes such strong emotions in Kenya; a shared passion and loyalty evident in the online banter and energy on matchdays. Guinness Matchday continues to offer a home for this incredible energy and appreciation of the beautiful game. Our partnership with The Premier League allows us to deliver even more for football fans in Kenya and across Africa, and this film is a testament to that commitment.”

Experience the electrifying atmosphere of Kenyan football fandom! Watch the full film “You Won’t Catch Vibes Like This!” Matchdays In Nairobi on The Premier League’s YouTube channel. You can also catch the highlights on The Premier League page on Instagram.

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