Nairobi, February 14, 2025: The countdown to the 2025 Trace Awards is on, and music fans across Africa and beyond are rallying behind their favourite artistes in one of the biggest celebrations of music and culture. With an impressive line-up of nominees, every vote matters in deciding who takes home the top honours.

Among this year’s standout nominees is Kenya’s own Bien-Aimé, whose distinctive sound and artistry continue to push the boundaries of African music. A key figure in R&B and Afropop, his nomination is not only a win for him, but also a moment of pride for Kenya’s flourishing music scene on the global stage.

More Than Just an Award

The Trace Awards shine a spotlight on the artists shaping the future of African and Afro-inspired music. This year’s event brings together industry heavyweights, music lovers, and global audiences, with Johnnie Walker and Airtel Africa as platinum partners. Johnnie Walker, for instance, has long championed creative expression, and its ‘Inspiring Bold Progress’ ethos aligns perfectly with artists like Bien, who continue to break new ground.

As anticipation builds, fans are encouraged to show up for their favourite artistes by voting and amplifying their support online.

How to Vote

Voting is open to fans worldwide. Simply head to Trace Awards & Summit 2025 to cast your vote. The categories and nominees are clearly laid out, making it easy to select your favourite. Additionally, you can vote every 24 hours, hence the more you vote, the better their chances. With the competition heating up, your support could make all the difference in securing a win.

Voting closes February 15, so do not miss your chance to make an impact!